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For those who don’t know, my partner is a marketing academic. He sent me an e-mail yesterday because he got a heads up on a call for papers from the Journal of Advertising. It seems they’re running a Special Issue on Advertising and its Relationship to Violence and Abuse. He thought (and I tend to agree) that it might be an opportunity to take some feminist/anti-racist/etc analysis to the advertisers from a different direction, for the academically-oriented folk among us. I’ll excerpt below.

Call for Submissions The Journal of Advertising
Special Issue
Advertising and its Connection to Violence and Abuse

Special Issue Editors
Nora J. Rifon, Michigan State University
Marla Royne, University of Memphis
Les Carlson, University of Nebraska-Lincoln

Manuscripts are solicited for a special issue of The Journal of Advertising devoted to the connection of advertising-related media on violence and abuse. Authors may submit empirical or theoretical papers, including literature reviews that offer strong theoretical frameworks for research programs, content analyses, surveys, and experiments.

Violence is defined by the World Health Organization as, “the intentional use of physical force or power, threatened or actual, against oneself, another person, or against a group or community that either results in or has a high likelihood of resulting in injury, death, psychological harm, maldevelopment or deprivation.” The Centers for Disease Control (CDC) has identified violence to and abuse of children and youth as a tragic and preventable global public health problem. Child abuse, suicide, sexual abuse, youth violence, and related psychological disorders of self-abuse, are on the rise.

While much attention has been focused on violence in the general media with respect to mostly entertainment content, few researchers have actively studied issues related to commercial media content – ADVERTISING — and the role it may play in fostering violence by and abuse of children and adults in its many active and passive forms. Several recent phenomena suggest that it is time for researchers to focus on this topic.

The examples mentioned later in the CFP (at the link above) make me suspect they’re playing to the ‘we must ban everything that’s not suitable for children’ crowd, but I think giving the editors a different view might be an interesting exercise.

The closing date for submissions is 31 March 2009, so there’s a fair lead time there.

Stephen (wearing his Designated Sidekick hat) has more, as well as an offer to assist as second or third author if anyone feels that collaboration from someone inside the discipline is something they’d like.

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